Amenity sheets in Dubai have become arms races. But after a decade of delivering homes, we know which amenities residents actually use — and which sit empty.
The daily-five
Pool, gym, concierge, co-working lounge and outdoor green space. If these are excellent, the building works. Everything else is icing.
Quiet wins
A well-designed package room, a dedicated dog-wash station, soundproof meeting pods and an actually-good coffee bar are worth more than a sixth pool.
What we prioritise at Imtiaz
We invest in the amenities residents touch every day — and resist the temptation to brag about ones they won't. It's the difference between a building that photographs well and one that lives well.
